Ventisquero wears Pink in Chile and Brazil

At Viña Ventisquero we are once again joining the global “Pink October” campaign this month with a limited edition release of Ventisquero Reserva Carménère with a pink capsule.

In both Chile and Brazil we want to raise awareness among women and those around them about the importance of early detection through them having mammograms regularly from the age of 40 or even earlier.

While this initiative began in the United States in the 1990s, the number of cases has increased to the point that the idea has been replicated around the world.

Breast cancer is the most common form of cancer among women around the world. In Chile it is the type of cancer that causes the most deaths among women, while in Brazil it accounts for 28% of all the new cases of cancer diagnosed each year.

We will also be in São Paulo for the Think Pink event taking place on 31 October at the Wine Museum, where you can enjoy a night of wine, music and art, while supporting this cause that concerns us all.

So now you know: get involved this month by using the hashtag #VentisqueroWearsPink.